Harvora is built on a simple principle: your orchard data belongs to you.
This is not a marketing statement. It is an architectural commitment encoded into how Harvora is built, how your data is stored, and what rights you have over it.
What "your data" means
Your data includes everything you provide to Harvora and everything Harvora derives specifically for your orchard:
| Data type | Examples | Yours? |
|---|---|---|
| Orchard profile | Name, address, contact details | Yes |
| Block definitions | Boundaries, crop, variety, planting year | Yes |
| Management actions | Sprays, irrigation, frost protection, costs | Yes |
| Decision records | Which recommended actions you chose | Yes |
| Outcome confirmations | Whether predictions matched reality | Yes |
| Alert preferences | Thresholds, channels, quiet hours | Yes |
| Xero data | Financial records synced from your Xero account | Yes |
| Block-level predictions | Frost, Psa, yield, irrigation predictions for your blocks | Yes |
| Block-level observations | Weather, satellite, soil data attributed to your blocks | Yes |
| Financial projections | Revenue, losses, cash flow, P&L for your orchard | Yes |
What you can do with your data
Export at any time
Your account includes a complete data export feature. One click downloads your full orchard dataset — profile, blocks, management actions, predictions, observations, outcomes, alerts, and financial data — in a standard JSON format.
You do not need to provide a reason. You do not need our permission. The export includes everything we hold about your orchard.
Leave at any time
You may delete your Harvora account at any time. When you do:
- Your identifiable data is deleted within 30 days
- We recommend exporting your data before requesting deletion
- De-identified aggregate data already incorporated into our models is retained (see below)
Correct at any time
If any data we hold about you or your orchard is incorrect, you can update it through your account settings or by contacting us at support@harvora.co.nz.
How we use your data
To power your predictions
Your primary data (blocks, management actions, outcomes) feeds the prediction and finance layers that serve your dashboard. This is the core purpose of the platform.
To improve our models (de-identified only)
We use de-identified, aggregated data across all users to improve prediction accuracy and calibration. This means:
- Your individual orchard is never identifiable in aggregate data
- We combine data from many orchards to detect patterns and improve models
- This aggregate learning benefits all users, including you
What we never do
- We never sell your data to third parties
- We never share your identifiable orchard data with insurers, banks, industry bodies, competitors, or government agencies without your explicit written consent
- We never use your data to market other products to you
- We never lock your data behind export restrictions or format barriers
Data licensing
By using Harvora, you grant us a limited license to use your data as described above. This license:
- Is non-exclusive (you can use your data however you want)
- Is revocable (delete your account to revoke it for identifiable data)
- Permits de-identified aggregate use only (we never share your identifiable data)
- Terminates for identifiable data when you leave
Third-party data we bring to your orchard
Harvora enriches your orchard data with public and licensed data sources:
- Weather observations and forecasts (NIWA, MetService, Open-Meteo)
- Satellite imagery indices (Sentinel-2 / Copernicus NDVI)
- Terrain data (LINZ elevation, slope, aspect, hydrography)
- Soil classification (Manaaki Whenua Smap)
This enrichment data is derived from public sources, not from other growers. When it is attributed to your blocks, it becomes part of your exportable data.
Future commitments
Iwi and Māori data sovereignty
Harvora recognises Te Mana Raraunga (Māori Data Sovereignty) principles. As we develop partnerships with iwi-owned horticultural operations, we are committed to:
- Engaging in genuine partnership conversations about data governance
- Respecting collective data rights alongside individual grower rights
- Ensuring any data from Māori-owned operations is governed in accordance with principles agreed with those communities
This is a long-term commitment, not a current feature. We name it here because it shapes how we build the platform today.
Open data architecture
Our data layer is designed so that no grower's data is structurally trapped. Standard formats, documented schemas, and a complete export feature mean your data is always portable.
Contact
Questions about your data rights:
- Email: privacy@harvora.co.nz
- Export your data: Account settings, "Export orchard data"
- Delete your account: support@harvora.co.nz